Independent demand for programmatic video is growing as the amount of premium content available via programmatic CTV increases along with the ease of activation. But how do independent agencies fully capitalize on the channel, what are the challenges, and where do the biggest opportunities lie?
FreeWheel’s State of Programmatic Independent Demand report explores those questions by diving into one of the largest available datasets on the usage and monetization of professional, rights-managed, ad-supported video content in the US. The report is based on aggregated advertising data collected through the FreeWheel platform.
Download the report for insights on how independent agencies can make the most of programmatic CTV this year.
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