Beeswax

Beeswax is a best-in-class buying platform offering unified UI and workflows, unique data access, and premium, curated omnichannel inventory. Built on the principles of transparency, customizability, and control, Beeswax enables you to access and activate premium programmatic inventory.

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TRANSPARENCY

Log-level granularity enables Beeswax users to make the most of their programmatic data.

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Insights

Get insights at a glance with intuitive data visualizations.

Metrics

Customize according to the metrics you care about.

Performance

Track performance across the entirety of the consumer journey with cross-channel reporting.

CUSTOMIZABILITY

Tailor your campaigns and reporting to achieve your goals.

Choose from multiple methods to optimize toward unique KPIs specific to your campaign.
Avoid the “black box” approach and enable transparent optimization based off your campaign performance.

CONTROL

Manage how you bid to prioritize cost savings or campaign pacing.

Use the standard algorithms offered by traditional DSPs.
Use bid modifiers for fast and easy control in the UI using a single variable.
Use bid models to multivariate optimization, typically created based on insights from log-level data.
Use delivery modifiers for dynamic spend allocation to ensure campaigns deliver in full.

Key Offerings

Bidder-as-a-Service™ (BaaS)

Combine best-in-class solutions from across the programmatic ecosystem with your proprietary data, algorithms, and strategies into a seamless platform. With single-tenant architecture, the BaaS platform is divided into walled gardens. With each customer’s bidder deployed in their own cloud instance, you truly own every aspect of your programmatic strategy and execution. BaaS is best for clients with engineering resources who want full control over every aspect of architecture, data, and functionality.

Why BaaS?

Full white label capabilities
Custom optimization
Extensible APIs
Access to the programmatic ecosystem
Complete range of DSP UI features
Professional Services: FreeWheel’s Professional Services team is available to answer even your most technical questions and ensure you can make the most out of BaaS.

DSP

With the Beeswax DSP, plan, set up, and scale with powerful custom optimization technology – without coding your own algorithms from scratch. It makes Beeswax’s unique core features – custom optimization, granular data transparency, and flexible workflows – available at scale. With the Beeswax DSP, you can test Beeswax’s key capabilities and break out of the black box. The Beeswax DSP is best suited for clients who want control over their campaigns without building their own solutions.

Why Beeswax DSP?

Custom optimization
Data transparency and reporting
Workflow customization and integrations
Extensible APIs
Complete range of DSP UI features
Managed Service: FreeWheel’s ad operations and trading experts are available to assist with trafficking, trading, and optimizing.