For Buyers
ADVERTISER SUITE
Purchase and activate with ease. FreeWheel Advertiser Suite offers a powerful set of complementary buy-side solutions to simplify and optimize your CTV media buying.
WHY US
01
Optimized Connections
Maximize the impact of every ad dollar with optimized supply paths and precise delivery control.
02
Better Technology
Leverage industry-leading CTV ad tech to regain control of media investments and enhance agency solutions.
03
Increased Value
Reduce ad taxes and infrastructure costs, and increase the value derived from agency products and services.
CTV AD BUYING
MADE EASY
Streamline your buying, achieve greater reach, precisely target audiences, and measure results.
• Direct ad server integration
• Largest premium CTV marketplace
• Full control over supply portfolios
• Standardized metadata and unique insights
• Precise targeting and measurement
Gain complete control over your ad placements, buying strategies, and campaign executions.
• Seamless integrations
• Comprehensive deal support
• Supply transparency
• Intelligent buyer decisioning
• Performance focus
Increase working media and maximize the value of agency offerings.
• Fewer intermediaries and ad taxes
• Enterprise-level cost benefits and incentives
• Efficient, optimized supply paths
• Unified auctions
• Value enrichment for agency offerings
OFFERINGS
FreeWheel DSP
Buy programmatic CTV inventory with FreeWheel DSP (formerly Beeswax DSP), the platform trusted by media buyers looking for efficiency, simplicity, and results. FreeWheel DSP provides direct access to premium supply, ready-to-use buying tools, smart automation, and detailed analytics.
FreeWheel DSP Features
- Direct integration into FreeWheel inventory, with extensive reach across premium video and omnichannel supply
- Unified audiences enabled by FreeWheel Identity Network
- Advanced campaign planning, activation, and optimization tools
- Off-the-shelf sophistication with intelligent bidding algorithms
- Transparent reporting and measurement with valuable insights
FreeWheel Curation Hub
Unlock new value from your CTV media investments with FreeWheel Curation Hub, a self-service inventory management platform for top agencies. Built on FreeWheel Streaming Hub, it allows you to consolidate and manage your reserved CTV supply, as well as easily activate deals and track commitments with unmatched transparency and efficiency.
FreeWheel Curation Hub Features
- Direct access to agency-owned CTV media assets
- Self-service tools for inventory curation, IO submission, and deal management via DSPs
- Standardized impression metadata and unique supply insights for planning and reporting
- Support for all deal types, including programmatic guaranteed
- Easy tracking of publisher and client commitments
FreeWheel Buyer Cloud
Maximize the value of your agency’s assets and expertise with FreeWheel Buyer Cloud. This suite of extensible APIs puts you in full control of CTV media activation and seamlessly integrates with existing agency systems. It provides a scalable, flexible foundation so you can tailor buying strategies and create bespoke CTV advertising solutions that drive results and strengthen your value as a strategic partner.
FreeWheel Buyer Cloud Features
- Seamless integration of CTV with cross-channel media management systems, measurement tools, and audience solutions
- A dedicated agency environment for secure data activation and full control over decisioning logic
- A flexible and scalable foundation to create custom CTV advertising solutions and tailor strategies to client objectives
- Integration of marketer and publisher IDs for deterministic identity resolution and accurate delivery and measurement
- Real-time data integration with identity-enriched logs for measurement and optimization
CONTACT US
Learn more about how Advertiser Suite can help you maximize performance.