Insights + Blog

The Year of Accelerated Change

As we move into the final quarter of 2020 and look ahead to 2021, there are significant learnings we can glean from the first half of the year. The newest installment of FreeWheel’s U.S. Video Marketplace Report is here and focuses on how the turbulence of this year affected consumer behavior and accelerated trends across the industry.

Download the U.S. H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at how the pandemic disrupted media and marketing, TV included, but also how advertisers continue to take advantage of premium TV’s targeting capabilities and immersive experience.

Download Report

The Year of Accelerated Change

Filter All

BIPOC Advertising, Tech & Marketing Orgs. You Need to Know

Being an ally to BIPOC (Black, Indigenous, and People of Color) communities is more important now than ever before, and…

BLOG
David Dworin
VP, Advisory Services

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left…

BLOG
Brielle Sneed
Manager, Knowledge Management
Robert Byrd
Finance Manager

Fostering Inclusion Through the Black Employee Network

Employee Resource Groups (ERGs) are known as the lifeblood of an organization. They provide an opportunity to foster collaboration, build…

BLOG
Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Advanced TV confidence is soaring across Europe, but greater clarity is needed

Expectations are high for 2021 as momentum builds behind Advanced TV advertising and strong growth is forecast across multiple European…

BLOG
Virginie Dremeaux
Executive Director, Product and Sales Marketing International

A positive outlook for advertising in the new world

After a period of uncertainty the advertising industry is now entering a new and exciting phase where change is inevitable…

BLOG