The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the streaming landscape, targeting and viewer experiences, opportunities for programmatic in the live environment, and more.
Industry leaders gathered at FreeWheel’s Programmatic Activation Summit to discuss the future of media buying. Hear insights from execs at FreeWheel, IAB, Index Exchange, IPG, and Roku on upfronts, curation, live environments, and more.
FreeWheel’s latest Video Marketplace Report takes a deep dive into the major shifts in streaming from the second half of 2024 (2H 2024), keying into the viewership and monetization trends that are likely to characterize 2025.
Streaming in the U.S. has seen major shifts over the past five years, fueled in part by consumer behavior. As the landscape expands, publishers need the flexibility to endure this constant change. Here are three opportunities for publishers to diversify their approach, fortify their business strategy, and increase the value of their content.
In the latest episode of the FreeWheel Innovators series, we hear from Rebekah Shalit, VP, Partnerships – Platforms Lead, Brad Stockton, EVP, Head of Investment, and Akash Jairath, Global Head of Media Products at dentsu.
The FreeWheel Council for Premium Video compiled insights and real-life ad campaigns to explore TV’s evolution and how with great data we can now measure and prove multiscreen TV’s efficacy at driving performance for marketers, at every stage of the funnel.
In the latest episode of the FreeWheel Innovators series, we hear from Emmanuelle Godard, Director of Digital Data & Innovation, CANAL+ BRAND SOLUTIONS.
Digilant, the digital media partner of choice for mid-market advertisers, reviewed 268 tech partners to determine the best supply path for their clients. Based on Digilant’s analysis, FreeWheel was named their primary video ad partner.
While live events on streaming can be incredibly complex and unpredictable, with the right tech partner and capabilities in place to navigate the challenges, both the buy and sell side can reap the benefits of live.
The third annual Comcast Advertising Report aims to offer advertisers a look at how a holistic approach that balances good data, good media, and good technology will be the key to driving success in 2025.
Our newest study proves unequivocally that consumers prefer ads they find relevant. This report lays out the steps buyers and sellers need to consider when developing more relevant ad experiences for their audiences.
