The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, programmatic growth, addressability, and more.
Digilant, the digital media partner of choice for mid-market advertisers, reviewed 268 tech partners to determine the best supply path for their clients. Based on Digilant’s analysis, FreeWheel was named their primary video ad partner.
While live events on streaming can be incredibly complex and unpredictable, with the right tech partner and capabilities in place to navigate the challenges, both the buy and sell side can reap the benefits of live.
The third annual Comcast Advertising Report aims to offer advertisers a look at how a holistic approach that balances good data, good media, and good technology will be the key to driving success in 2025.
Our newest study proves unequivocally that consumers prefer ads they find relevant. This report lays out the steps buyers and sellers need to consider when developing more relevant ad experiences for their audiences.
Beeswax's BaaS model allows advertisers or companies to pick their own supply source, white-label the DSP platform, and use their company branding – to truly make it their own.
Discover how the shift to streaming is transforming live sports viewing in FreeWheel's latest Viewer Experience Lab findings. Learn how this shift creates new opportunities for buyers and sellers, and the importance of enhancing the viewer experience, not harming, in the process.
New research from FreeWheel & NBCU defines what makes a high-quality video experience for most viewers and identifies the impact of different quality viewing experiences on brands within those environments. Find out more in the full report.
Political buyers have a condensed period to deliver their campaigns to reach valuable voters and need to make every dollar and impression count. The following guide lays out tips on how to build a winning programmatic streaming strategy for political.
The future is programmatic. Now is the time for advertisers to get more comfortable using programmatic tools to buy live TV — and for publishers to do the same in using those tools to sell it.
Ad spend for retail media in streaming is expected to double by 2027. Learn more about the current state of retail media and what is needed to further expand this medium and capabilities for advertisers looking to tap into what it can offer when it comes to streaming.
Hear from executives at FreeWheel, Comcast Advertising, Spectrum Reach, Discovery, Dentsu, and Albertsons as they share their insights on the rapid evolution of retail media, CTV, data system automation, and much more.
As advertisers consider undertaking a programmatic approach to ad buying for live, they face both challenges and opportunities. This checklist breaks down the factors advertisers need to consider to set up their live programmatic campaigns for success.
FreeWheel welcomed Estelle Zeitoun, Ad Sales Director at Warner Brothers Discovery and Fabrice Mollier, President at Canal+ Brand Solutions, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers.
