Industry
Read about the latest insights, trends, and resources in TV and premium video advertising.
Blog
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Three Ways Publishers Can Strategically Navigate the Expanding Streaming Landscape
Streaming in the U.S. has seen major shifts over the past five years, fueled in part by consumer behavior. As the landscape expands, publishers need the flexibility to endure this constant change. Here are three opportunities for publishers to diversify their approach, fortify their business strategy, and increase the value of their content.
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Video
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Behind the Product with Nicolas Mignot, VP, Publisher Sales & Strategy
Nicolas Mignot dives into the ideas behind the FreeWheel Marketplace: why it was created and how it is used by clients.
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Video
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Behind the Product with Antoine Beaucamp, Director, Product Management
Antoine Beaucamp walks us through the different aspects of the FreeWheel Marketplace.
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Blog
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Breaking Down the Silos: How Multiscreen TV Is Driving Results Throughout the Marketing Funnel
The FreeWheel Council for Premium Video compiled insights and real-life ad campaigns to explore TV’s evolution and how with great data we can now measure and prove multiscreen TV’s efficacy at driving performance for marketers, at every stage of the funnel.
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Report
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Beyond Branding
Download this report to discover how to harness multiscreen TV to drive actionable results throughout the entire marketing funnel.
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Blog
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Optimizing the paths to inventory could lower carbon impact of ad campaigns
FreeWheel’s latest research discovers how European marketers are considering spending priorities and progressing towards a greener future.
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FreeWheel MediaTalks Podcast – Episode 4.01
Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.
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Blog
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Why Going Direct Is Best: Digilant Vetted 268 Tech Partners So You Don’t Have To
Digilant, the digital media partner of choice for mid-market advertisers, reviewed 268 tech partners to determine the best supply path for their clients. Based on Digilant’s analysis, FreeWheel was named their primary video ad partner.
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Blog
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Predictability Pays: How Publishers Can Make the Most Out of Live Inventory on Streaming
While live events on streaming can be incredibly complex and unpredictable, with the right tech partner and capabilities in place to navigate the challenges, both the buy and sell side can reap the benefits of live.
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Report
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The 2024 Comcast Advertising Report: Actionable Insights for the Modern Multiscreen TV Advertiser
The third annual Comcast Advertising Report aims to offer advertisers a look at how a holistic approach that balances good data, good media, and good technology will be the key to driving success in 2025.
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Blog
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How Agencies and Brands Can Benefit from a Custom Bidder
Beeswax's BaaS model allows advertisers or companies to pick their own supply source, white-label the DSP platform, and use their company branding – to truly make it their own.
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Report
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Updating the Programmatic Playbook
Download this report to learn more about programmatic in a streaming environment and strategies that increase your chances of a successful bid.
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Blog
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FreeWheel Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
FreeWheel was identified in Snowflake’s report as a Leader in the Programmatic Solutions category for providing comprehensive ad platforms.
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Report
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FreeWheel Video Marketplace Report: 1H 2024
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, programmatic growth, addressability, and more.
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Report
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Prescribing Premium – What does ‘High-Quality’ Mean to Viewers?
New research from FreeWheel & NBCU defines what makes a high-quality video experience for most viewers and identifies the impact of different quality viewing experiences on brands within those environments. Find out more in the full report.
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Blog
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Political Buyers’ Guide to Ensuring Programmatic and Streaming Advertising Campaigns Are Successful
Political buyers have a condensed period to deliver their campaigns to reach valuable voters and need to make every dollar and impression count. The following guide lays out tips on how to build a winning programmatic streaming strategy for political.
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Blog
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The Importance of a First-Party Data Strategy in an Evolving Identity Landscape
There is no one-size-fits-all solution when it comes to identity, and publishers need a multi-faceted approach to identity resolution.
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Blog
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Unlocking the Programmatic Opportunity in Live TV Events
The future is programmatic. Now is the time for advertisers to get more comfortable using programmatic tools to buy live TV — and for publishers to do the same in using those tools to sell it.
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