FreeWheel’s Advisory Services team explores certain challenges impacting audience addressability, and how publishers can tap into their own first-party (1P) data to combat signal loss and strengthen their audience strategy.
This new report breaks down the what, where, and why of advertising in live events, with a focus on how advertisers and programmers should approach live event advertising on streaming. It’s only live once, so as an industry, we need to get it right.
FreeWheel’s State of Programmatic Independent Demand report explores how independent agencies capitalize on programmatic CTV, diving into one of the largest available datasets on the usage and monetization of professional, rights-managed, ad-supported video content in the US.
For content owners and streaming platforms, understanding content discovery is key to dealing with the fragmentation in the TV landscape. Learn more in the full report.
With the advent of programmatic TV and the use of automated tools to buy TV ad inventory, media buying has become more efficient. Let’s cover the basics of programmatic TV advertising and how it affects your marketing strategy.
As buyers look to capitalize on changing viewing habits, they’re shifting more and more from traditional linear advertising to advanced TV strategies, including addressable TV. Let’s break down the differences between addressable TV and linear and how they impact your advertising campaigns.
Let’s break down what addressable TV is, when you should add addressable to your strategy, how a campaign is measured, and how to know if addressable is the right fit for your campaign.
With the emergence of CTV, buyers can now pair the storytelling power of TV with the targeting and measurement capabilities of digital. Let’s break down how to plan a CTV campaign, how to effectively measure growth with KPIs, and what you should do with your campaign findings.
How can advertisers and platforms alike find the optimal ad frequency for campaigns? FreeWheel tested ad frequency by inviting consumers to participate in an in-lab viewing session of episodic streaming content. After the session, their brand recall and sentiment toward the ads was tested. Based on these findings, here are some tips to balance ad frequency, maintain viewer engagement, and achieve advertising goals.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.
Now is a critical time for the topic of identity; the looming deadline for third-party cookies is drawing near. Google initiated the process of deprecating cookies for 1% of Chrome browser users in January. This has created urgency for players across the advertising industry to rethink how to identify, reach, and measure results for their key customer segments – despite the loss of critical data.
As more investment shifts to programmatic, it is essential for buyers to understand the entirety of their supply chain. SPO is not just about cost savings and transparency for ad buyers; it benefits the entire advertising ecosystem.
This report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results.
To advocate for the value of premium, the FreeWheel Council for Premium Video and the Video Advertising Bureau worked together to develop "Buying Premium Video: A Definitive Checklist." Buyers and sellers transacting on premium video can use this checklist to guide their decisions in order to maximize success. Download the checklist to ensure that your video advertising campaigns truly stand out.
Programmatic video buying continues to accelerate, but this evolving transaction type still needs refinement to unlock its full potential. Discover how metadata can fuel this acceleration.
Amid continued ad view growth in the U.S. (6%) and Europe (15%), as reported in the latest 1H 2023 FreeWheel Video Marketplace Report, consumers, advertisers, and publishers can all benefit from hybrid video on demand. Read on for insights about how to leverage this model for success.
