Industry

Read about the latest insights, trends, and resources in TV and premium video advertising.

Blog

A New Solution for Marketers

Since Beeswax was launched in 2016, businesses have used it to build proprietary adtech solutions to solve a myriad of marketing challenges.

Blog

The Ins and Outs of Bid Shading

Learn how bid shading works and how you can best use it to minimize cost while maximizing performance.

Report

2022 Connected Viewers:
All Eyes on Streaming

Explore the latest perspectives of Connected TV (CTV) viewers, their streaming habits, and their attitudes towards advertising-supported video on demand (AVOD).

Report

FreeWheel U.S. Video Marketplace Report: H2 2021

Following a nearly two-year span of unprecedented industry ebbs and flows, the second half of 2021 saw a resurgence of digital video advertising.

Blog

Preventing the Perils of Programmatic for Premium Video

Why the waste and safety issues plaguing digital media don’t have to be the future of CTV.

Report

A Powerful Duo: The Linear + Streaming Evolution

Learn about streaming’s role in a comprehensive video advertising strategy in a report by Comcast Advertising’s Agency Leadership Council.

Video

ANA Webinar Offers Highlights from Latest Comcast Viewership Data Reports

The webinar, “The Evolving TV Landscape,” showcased data from the latest editions of Effectv’s Viewership Report (TVR) and FreeWheel’s Video Marketplace Report (VMR).

Blog

Reaching Voters in a Cross-Screen World

As voters’ options for consuming content expand, many advertisers are finding data and technology essential to reach an engaged voter audience and ensure they are seeing a candidate’s message whenever they choose to watch TV.

Report

U.S. Hispanic Audiences

The U.S. Hispanic population is an incredibly diverse group, representing a variety of nationalities, ages, and backgrounds.

Blog

FreeWheel MediaTalks Podcast – Episode #1

For the launch of our new podcast series, MediaTalks, we invited Tim Willcox to explore the opportunities and challenges of programmatic and premium video.

Blog

Live Sports: The Power of the Live Audience for Brands

In today’s digital and streaming worlds, there’s shifting value for live sports. Here’s what you may not know about live sports advertising, and what’s next as live sports move digital.

Report

FreeWheel U.S. Video Marketplace Report: H1 2021

FreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.

Report

The Path to Cross-Screen Measurement

Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles.

Blog

CTV vs. OTT: What’s the Difference and Why Does It Matter?

OTT and CTV, while related, are not the same. And if you’re planning to advertise with streaming services, you should know the difference.

Report

Reaching the Growing LGBTQ Population with Thoughtful Advertising

A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or non-binary in their gender identity...

Blog