Industry

Read about the latest insights, trends, and resources in TV and premium video advertising.

Report

FreeWheel U.S. Video Marketplace Report: H2 2021

Following a nearly two-year span of unprecedented industry ebbs and flows, the second half of 2021 saw a resurgence of digital video advertising.

Blog

Preventing the Perils of Programmatic for Premium Video

Why the waste and safety issues plaguing digital media don’t have to be the future of CTV.

Report

A Powerful Duo: The Linear + Streaming Evolution

Learn about streaming’s role in a comprehensive video advertising strategy in a report by Comcast Advertising’s Agency Leadership Council.

Video

ANA Webinar Offers Highlights from Latest Comcast Viewership Data Reports

The webinar, “The Evolving TV Landscape,” showcased data from the latest editions of Effectv’s Viewership Report (TVR) and FreeWheel’s Video Marketplace Report (VMR).

Blog

Reaching Voters in a Cross-Screen World

As voters’ options for consuming content expand, many advertisers are finding data and technology essential to reach an engaged voter audience and ensure they are seeing a candidate’s message whenever they choose to watch TV.

Report

U.S. Hispanic Audiences

The U.S. Hispanic population is an incredibly diverse group, representing a variety of nationalities, ages, and backgrounds.

Blog

FreeWheel MediaTalks Podcast – Episode #1

For the launch of our new podcast series, MediaTalks, we invited Tim Willcox to explore the opportunities and challenges of programmatic and premium video.

Blog

Live Sports: The Power of the Live Audience for Brands

In today’s digital and streaming worlds, there’s shifting value for live sports. Here’s what you may not know about live sports advertising, and what’s next as live sports move digital.

Report

FreeWheel U.S. Video Marketplace Report: H1 2021

FreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.

Report

The Path to Cross-Screen Measurement

Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles.

Blog

CTV vs. OTT: What’s the Difference and Why Does It Matter?

OTT and CTV, while related, are not the same. And if you’re planning to advertise with streaming services, you should know the difference.

Report

Reaching the Growing LGBTQ Population with Thoughtful Advertising

A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or non-binary in their gender identity...

Blog

TV – Whether Streaming or Linear – is Your Best Bet for Engaging the Post-Pandemic Consumer

The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers than ever at home...

Video

Q&A with Orange: How are You Driving TV Addressability?

In this second episode, FreeWheel asked three questions to Béatrice Lhopitallier, Marketing & Data Director at Orange Advertising.

Report

Understanding Asian American Audiences and How To Reach Them

In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.

Video

2022 Upfront Views from Around the Ecosystem

On May 11th, we brought together both buyers and sellers for a lively discussion about the trends and expectations for the upcoming 2021 Upfronts.

Video

Watch the Culture Conversations Webcast Episode 5 Replay

Now, it’s more critical than ever for us to stand up for and in solidarity with the AAPI community amid the rise of anti-Asian racism and attacks throughout the country.

Blog

Across Europe, TV Viewing is Already a Connected Experience

We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe...

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