Industry
Read about the latest insights, trends, and resources in TV and premium video advertising.
Blog
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Beeswax Natively Integrates Advanced Access to FreeWheel’s Premium CTV Marketplace
One year after Beeswax’s acquisition by FreeWheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV.
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Blog
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The 2022 Upfronts:
The 2022 Upfronts:
Views Around the Ecosystem
TV advertising & marketing industry experts weigh in: what does continued viewership fragmentation mean for ad agencies, publishers, & their tech partners?
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Blog
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How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys
For political campaigns in 2022, generating reach across viewing platforms will be a critical part of maximizing advertising efforts.
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Blog
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A New Solution for Marketers
Since Beeswax was launched in 2016, businesses have used it to build proprietary adtech solutions to solve a myriad of marketing challenges.
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Blog
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The Ins and Outs of Bid Shading
Learn how bid shading works and how you can best use it to minimize cost while maximizing performance.
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Report
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2022 Connected Viewers:
2022 Connected Viewers:
All Eyes on Streaming
Explore the latest perspectives of Connected TV (CTV) viewers, their streaming habits, and their attitudes towards advertising-supported video on demand (AVOD).
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Report
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FreeWheel U.S. Video Marketplace Report: H2 2021
Following a nearly two-year span of unprecedented industry ebbs and flows, the second half of 2021 saw a resurgence of digital video advertising.
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Blog
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Preventing the Perils of Programmatic for Premium Video
Why the waste and safety issues plaguing digital media don’t have to be the future of CTV.
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Report
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A Powerful Duo: The Linear + Streaming Evolution
Learn about streaming’s role in a comprehensive video advertising strategy in a report by Comcast Advertising’s Agency Leadership Council.
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Video
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ANA Webinar Offers Highlights from Latest Comcast Viewership Data Reports
The webinar, “The Evolving TV Landscape,” showcased data from the latest editions of Effectv’s Viewership Report (TVR) and FreeWheel’s Video Marketplace Report (VMR).
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Blog
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Reaching Voters in a Cross-Screen World
As voters’ options for consuming content expand, many advertisers are finding data and technology essential to reach an engaged voter audience and ensure they are seeing a candidate’s message whenever they choose to watch TV.
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Report
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U.S. Hispanic Audiences
The U.S. Hispanic population is an incredibly diverse group, representing a variety of nationalities, ages, and backgrounds.
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Blog
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FreeWheel MediaTalks Podcast – Episode #1
For the launch of our new podcast series, MediaTalks, we invited Tim Willcox to explore the opportunities and challenges of programmatic and premium video.
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Blog
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Live Sports: The Power of the Live Audience for Brands
In today’s digital and streaming worlds, there’s shifting value for live sports. Here’s what you may not know about live sports advertising, and what’s next as live sports move digital.
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Report
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FreeWheel U.S. Video Marketplace Report: H1 2021
FreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.
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Report
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The Path to Cross-Screen Measurement
Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles.
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Blog
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CTV vs. OTT: What’s the Difference and Why Does It Matter?
OTT and CTV, while related, are not the same. And if you’re planning to advertise with streaming services, you should know the difference.
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Report
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Reaching the Growing LGBTQ Population with Thoughtful Advertising
A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or non-binary in their gender identity...
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