Industry
Read about the latest insights, trends, and resources in TV and premium video advertising.
Blog
![]()
Live Sports: The Power of the Live Audience for Brands
In today’s digital and streaming worlds, there’s shifting value for live sports. Here’s what you may not know about live sports advertising, and what’s next as live sports move digital.
Read More
Report
![]()
FreeWheel U.S. Video Marketplace Report: H1 2021
FreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.
Read More
Report
![]()
The Path to Cross-Screen Measurement
Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles.
Read More
Blog
![remote control pointing to a TV screen]()
CTV vs. OTT: What’s the Difference and Why Does It Matter?
OTT and CTV, while related, are not the same. And if you’re planning to advertise with streaming services, you should know the difference.
Read More
Report
![]()
Reaching the Growing LGBTQ Population with Thoughtful Advertising
A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or non-binary in their gender identity...
Read More
Blog
![]()
TV – Whether Streaming or Linear – is Your Best Bet for Engaging the Post-Pandemic Consumer
The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers than ever at home...
Read More
Video
![]()
Q&A with Orange: How are You Driving TV Addressability?
In this second episode, FreeWheel asked three questions to Béatrice Lhopitallier, Marketing & Data Director at Orange Advertising.
Read More
Report
![]()
Understanding Asian American Audiences and How To Reach Them
In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
Read More
Video
![]()
2022 Upfront Views from Around the Ecosystem
On May 11th, we brought together both buyers and sellers for a lively discussion about the trends and expectations for the upcoming 2021 Upfronts.
Read More
Video
![]()
Watch the Culture Conversations Webcast Episode 5 Replay
Now, it’s more critical than ever for us to stand up for and in solidarity with the AAPI community amid the rise of anti-Asian racism and attacks throughout the country.
Read More
Blog
![]()
Across Europe, TV Viewing is Already a Connected Experience
We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe...
Read More
Blog
![]()
FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry
For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the world’s largest datasets...
Read More
Video
![]()
FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition
Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world of video content monetization...
Read More
Report
![]()
Video Marketplace Report: H2 2020
This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video.
Read More
Blog
![]()
FreeWheel Media Pillars: Measurement, Transparency, and Flexibility
Advertising executives have consistently expressed industry-wide desires for better outcome-based measurement, campaign transparency, and flexibility and partnership, all of which are core to our operating principles.
Read More
Video
![]()
Pooja Midha Following Her “North Star” to TV Transformation
In this new BeetTV interview, Pooja Midha discusses her vision of the industry and her decision to join Comcast.
Read More
Report
![]()
Identity Management and Privacy in the World of Video Advertising
Freewheel addresses the evolving state of identity management and privacy in the world of premium video advertising. Download to learn more.
Read More
Report
![]()
Programmatic Module Case Study
This case study dives into a specific implementation of Programmatic Module for a major US streaming service, and shows the year-over-year increases the solution brought.
Read More