Industry
Read about the latest insights, trends, and resources in TV and premium video advertising.
Blog
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FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry
For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the world’s largest datasets...
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Video
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FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition
Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world of video content monetization...
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Report
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Video Marketplace Report: H2 2020
This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video.
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Blog
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FreeWheel Media Pillars: Measurement, Transparency, and Flexibility
Advertising executives have consistently expressed industry-wide desires for better outcome-based measurement, campaign transparency, and flexibility and partnership, all of which are core to our operating principles.
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Video
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Pooja Midha Following Her “North Star” to TV Transformation
In this new BeetTV interview, Pooja Midha discusses her vision of the industry and her decision to join Comcast.
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Report
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Identity Management and Privacy in the World of Video Advertising
Freewheel addresses the evolving state of identity management and privacy in the world of premium video advertising. Download to learn more.
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Report
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Programmatic Module Case Study
This case study dives into a specific implementation of Programmatic Module for a major US streaming service, and shows the year-over-year increases the solution brought.
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Report
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Marketplace Platform Case Study
This case study dives into a specific implementation of our evolved Marketplace Platform solution for a major US Programmer...
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Blog
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To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex
As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left piecing together broad reach from many sources.
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Report
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Unified Video: Bringing Traditional & Dynamic TV Advertising Together
Most new advances in video advertising over the past decade have worked to shift the industry towards a future that is more dynamic, where different viewers...
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Video
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FreeWheel Advisory Services: What’s Ahead for 2021
David Dworin discusses how the events of last year will accelerate trends in video viewership and advertising across traditional TV and streaming devices...
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Case Studies
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A Year of Challenge, Adaptation & Growth
Premium video consumption was on the rise pre-global pandemic, then the effects of stay-at-home orders and other pandemic affects sped up premium video viewing growth.
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Blog
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Programmatic Metadata Success Is in the Details
Metadata is what fuels programmatic advertising. Without proper data, the automated system of buying and selling ads stalls. FreeWheel has developed this tactical guide to help programmers and inventory owners recognize the most common programmatic metadata problems and discover actionable solutions that will increase the likelihood of an ultimately successful programmatic bid.
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