Industry

Read about the latest insights, trends, and resources in TV and premium video advertising.

Blog

TV – Whether Streaming or Linear – is Your Best Bet for Engaging the Post-Pandemic Consumer

The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers than ever at home...

Video

Q&A with Orange: How are You Driving TV Addressability?

In this second episode, FreeWheel asked three questions to Béatrice Lhopitallier, Marketing & Data Director at Orange Advertising.

Report

Understanding Asian American Audiences and How To Reach Them

In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.

Video

2022 Upfront Views from Around the Ecosystem

On May 11th, we brought together both buyers and sellers for a lively discussion about the trends and expectations for the upcoming 2021 Upfronts.

Video

Watch the Culture Conversations Webcast Episode 5 Replay

Now, it’s more critical than ever for us to stand up for and in solidarity with the AAPI community amid the rise of anti-Asian racism and attacks throughout the country.

Blog

Across Europe, TV Viewing is Already a Connected Experience

We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe...

Blog

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the world’s largest datasets...

Video

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world of video content monetization...

Report

Video Marketplace Report: H2 2020

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video.

Blog

FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

Advertising executives have consistently expressed industry-wide desires for better outcome-based measurement, campaign transparency, and flexibility and partnership, all of which are core to our operating principles.

Video

Pooja Midha Following Her “North Star” to TV Transformation

In this new BeetTV interview, Pooja Midha discusses her vision of the industry and her decision to join Comcast.

Report

Identity Management and Privacy in the World of Video Advertising

Freewheel addresses the evolving state of identity management and privacy in the world of premium video advertising. Download to learn more.

Report

Programmatic Module Case Study

This case study dives into a specific implementation of Programmatic Module for a major US streaming service, and shows the year-over-year increases the solution brought.

Report

Marketplace Platform Case Study

This case study dives into a specific implementation of our evolved Marketplace Platform solution for a major US Programmer...

Blog

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left piecing together broad reach from many sources.

Report