As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left piecing together broad reach from many sources.
Most new advances in video advertising over the past decade have worked to shift the industry towards a future that is more dynamic, where different viewers...
David Dworin discusses how the events of last year will accelerate trends in video viewership and advertising across traditional TV and streaming devices...
Premium video consumption was on the rise pre-global pandemic, then the effects of stay-at-home orders and other pandemic affects sped up premium video viewing growth.
Metadata is what fuels programmatic advertising. Without proper data, the automated system of buying and selling ads stalls. FreeWheel has developed this tactical guide to help programmers and inventory owners recognize the most common programmatic metadata problems and discover actionable solutions that will increase the likelihood of an ultimately successful programmatic bid.
