Viewer Experience Lab


Read about the latest insights, trends, and resources from the FreeWheel Viewer Experience Lab.


Report

FreeWheel Viewer Experience Lab: Making the Ad Experience More Relevant

Our newest study proves unequivocally that consumers prefer ads they find relevant. This report lays out the steps buyers and sellers need to consider when developing more relevant ad experiences for their audiences.

Read More
Blog

As Sports Move to Streaming, Viewer Experience Matters More Than Ever

Discover how the shift to streaming is transforming live sports viewing in FreeWheel's latest Viewer Experience Lab findings. Learn how this shift creates new opportunities for buyers and sellers, and the importance of enhancing the viewer experience, not harming, in the process.

Read More
Blog

The Impact of Disruptive Ad Breaks

Discover how disruptive ad breaks impact viewer experience and brand perception, based on insights from FreeWheel's Viewer Experience Lab.

Read More
Report

FreeWheel Viewer Experience Lab: Improving the Quality of Ad Experiences

This third report from FreeWheel’s Viewer Experience Lab explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best results.

Read More
Blog

Unpacking the F Word: Lessons in Ad Frequency

How can advertisers and platforms alike find the optimal ad frequency for campaigns? FreeWheel tested ad frequency by inviting consumers to participate in an in-lab viewing session of episodic streaming content. After the session, their brand recall and sentiment toward the ads was tested. Based on these findings, here are some tips to balance ad frequency, maintain viewer engagement, and achieve advertising goals.

Read More
Report

FreeWheel Viewer Experience Lab: Designing a Better Ad Pod

This report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results.

Read More
Report

The Delicate Art of Balancing Ad Load: Why Quality Is Still King for Media Companies

FreeWheel's report The Delicate Balance of Ad-Load explores aggregated advertising data collected through the FreeWheel platform.

Read More
Report

The State of TV Advertising Viewer Experience

FreeWheel has developed the State of TV Advertising Viewer Experience report, a comprehensive analysis of viewer experience today, which was created with an eye toward how our industry should define - and approach - this important issue.

Read More