Insights + Blog

The FreeWheel U.S. Video Marketplace Report: Q3 2019

Download the FreeWheel U.S. Video Marketplace Report: Q3 2019! The U.S. report takes a look at how advertising will play an increasingly important role in premium video streaming as the landscape continues to get more competitive.

Get your copy of our unparalleled research based on census-level advertising data collected through the FreeWheel platform.

Download Report

The FreeWheel U.S. Video Marketplace Report: Q3 2019

Filter Insights
Emmanuel Josserand
Brand, Agency and Industry Relations

The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

BLOG
David Dworin
VP, Advisory Services

Premium Video: The Full Funnel Solution

As technology allows viewers to access the premium video content they want whenever and wherever they want to watch it,…

BLOG
Justin Beere
VP – DSP Partnerships

Simple is the New Black: How Programmatic Is Poised To Begin Doing More With Less

Supply path optimization (aka “SPO”) is a three-letter acronym (aka “TLA”) that’s been with us for a couple of years…

BLOG
Massimo de Magistris
VP, Head of Freewheel Markets International.

FreeWheel launches DRIVE in the UK to provide cohesive advertising solution for the new TV ecosystem

In 2019, FreeWheel is expanding its DRIVE offering internationally. This media solution aims to bring innovative solutions to marketers to…

BLOG
Emmanuel Josserand
Brand, Agency and Industry Relations

Cracking the Programmatic Conundrum

This year is expected to be pivotal for programmatic TV, but before rushing headlong into the automation of the ecosystem,…

BLOG
Emmanuel Josserand
Brand, Agency and Industry Relations

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus…

BLOG
David Dworin
VP, Advisory Services

Four Signs of Premium Video’s Strength from the FreeWheel VMR: Q1 2018

The value of premium video has never been stronger. Big screen viewing, controlled ad loads, and the growth of live offerings…

BLOG
Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

First-Price Auctions Aren’t the Best Solution for Publishers or Brands

Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, as…

BLOG
David Dworin
VP, Advisory Services

[New Research] Engaging The Viewer: Designing A Winning Ad Experience

Premium video consumers have more options than ever before. They decide what programming to watch – where, when, and how…

BLOG
Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Three Key Trends Overheard at the 2018 Upfronts

Memorial Day Weekend signified the start of summer, and in the TV buying community it also means the start of…

BLOG
James Rothwell
VP, Global Agency, Brand & Industry Relations

TV as a Platform: Automation & Efficiency [FWC Video Series]

TV’s scale and quality are undeniable, and with addressability and smarter application of data, it has evolved as a platform to meet the…

BLOG
Harvey Kent
SVP, Global Agency Business

Insights Survey: How Programmatic is Shaping the Industry

Inspired by the 2018 IAB ALM, in which the key takeaway for publishers, brands and technology partners need to focus…

BLOG