Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


FreeWheel Viewer Experience Lab, image of the report cover printed as a booklet

FreeWheel Viewer Experience Lab: Maximizing Brand Recall Through Contextual Alignment

The FreeWheel Viewer Experience Lab’s latest report dives into the impact of contextually aligning program content and ad content on the viewer’s memory for brands and offers considerations for how advertisers and publishers can capitalize on the benefits of contextual alignment.

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