Insights + Blog

The Power of CTV:
Audiences & Engagement

FreeWheel’s Signature Insights, explores a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.

Download The Power of CTV report for a closer look at the growing prominence of Connected TV (CTV) devices and what makes them so promising yet challenging for the industry to monetize. We investigate the unique benefits of CTV and what to believe or question about the rhetoric surrounding this transformational platform.

Download Report

The Power of CTV:
Audiences & Engagement

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Virginie Dremeaux
Executive Director, Product and Sales Marketing International

A positive outlook for advertising in the new world

After a period of uncertainty the advertising industry is now entering a new and exciting phase where change is inevitable…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Maximising programmatic delivery on premium inventory

In a previous FW Council Europe (FWCE) position paper, Cracking the Programmatic Conundrum, we outlined three approaches being taken by premium…

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Sarah Foss
SVP, Strategic Initiatives

Before Anyone Else—Celebrating Women’s History Month with My TechBae

It started over a glass of wine.  (Or two.)  Five of us gathered to catch-up and commiserate about the craziness of the industry, jobs,…

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Emmanuel Josserand
Brand, Agency and Industry Relations

The Delicate Art of Balancing Ad Load

Broadcasters and Publishers have been very diligent at orchestrating and carefully crafting appropriate ad load balance to ensure maximum consumer…

BLOG
James Rothwell
VP, Global Agency, Brand & Industry Relations

What is Incremental Reach? A New Infographic from the FreeWheel Council for Premium Video

DOWNLOAD THE INFOGRAPHIC HERE Depending on where you sit in the value chain and the levers you can pull, the…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Working Together to Drive Premium Video Programmatic Trading at Scale

In a recent position paper entitled Cracking the Programmatic Conundrum, the FreeWheel Council for Premium Video, Europe (FWCE) detailed three…

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Maria Weaver
Chief Marketing Officer, Comcast Advertising

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions….

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David Dworin
VP, Advisory Services

The Lines Between Linear and Digital TV Disappear: Takeaways from the FreeWheel Video Marketplace Report

Moving into 2019, the VMR has evolved from the Video Monetization Report to the Video Marketplace Report and now looks…

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FreeWheel Advisory Services

Premium Video: A Bundle of Growth

This quarter the Video Monetization Report (VMR) is presented as a synopsis of the key trends that contributed to a…

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David Dworin
VP, Advisory Services

Premium Video: Delivering Value Across the Marketing Funnel

On September 20, we launched the FreeWheel VMR: Q2 2018, “Premium Video: Delivering Value Across the Marketing Funnel.” Once again we…

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