Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


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FreeWheel Video Marketplace Report: 1H 2024

The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, programmatic growth, addressability, and more.

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Case Studies

Monde Media Increases Audience Expansion with Beeswax

Learn how Monde Media’s partnership with FreeWheel helped reduce costs, increase efficiency, and expand reach.

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Blog

TV Performance Marketing: How Beeswax Sets Buyers Up for Success

With its Performance Suite, Beeswax, FreeWheel's award-winning video buying platform, provides all the tools and features necessary for buyers to achieve performance results in streaming tailored to their unique goals.

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Blog

Reprogramming an Industry: FreeWheel’s Programmatic Activation Summit

Media industry leaders gathered at FreeWheel’s 2023 Programmatic Activation Summit to address the current state of programmatic buying for premium video.

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Blog

Unlocking Campaign Success with "Delivery Modifiers"

Learn more about Beeswax's Delivery Modifiers, a tool that allows buyers to express budget allocation weights against different sets of inventories.

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Report
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Measuring Incrementality in Digital Media

In this white paper, learn about the challenges of measuring incrementality of ads and get tips and techniques for overcoming them.

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Report

Understanding the Identity Landscape

Download our white paper, “The Future of Digital Identity,” to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.

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Blog
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The Ultimate Programmatic Advertising Glossary

Gain a better understanding of programmatic advertising with this glossary of keywords.

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Blog

An Interoperable TV Ecosystem is the Only Way Forward

At FreeWheel, interoperability is not just an industry talking point; it’s baked in our DNA.

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Blog

Faced With Uncertainty, Are Marketers Still Thinking Green?

FreeWheel collaborated with an independent media research firm, to capture marketers’ current perspectives on sustainability. Read more about the findings.

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Video
David Dworin at the FreeWheel Hub, CES, 2023

The Best of Digital has met the Best of TV – Now What Next for Streaming?

The Drum caught up with media industry leaders at CES 2023 to find out what it will take to unlock budgets and deliver results. Hear what they had to say.

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Video

Webcast On Demand: FreeWheel Recaps Findings from The Video Marketplace Report

Sabrina Alimi, FreeWheel's Executive Director of Advisory Services, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.

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Blog

Driving the Industry Forward: The Future of Converged TV Advertising Unleashed

The multiscreen TV ecosystem is constantly innovating. Read about the current developments, innovations, and evolutions driving the industry forward.

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Blog

How Programmatic Ad Buys are Shaping the Premium Video Landscape

The shift toward programmatic advertising is top of mind for industry execs - learn what this means for players in the premium video ecosystem in this blog post.

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Blog

Advertising During World Cup Means Scoring Big With Audiences

Ads running during the World Cup can help advertisers reach their goals - find out why in this blog post.

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Blog

Programmatic Digital Video Ad Buys Likely to Reach 50% Milestone in 2026

Programmatic ads will account for half of all digital video ad views in the US by 2026, per the US VMR. Read more insights from the FreeWheel report here.

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Blog

FAST is Becoming a Force in Streaming Ad Delivery

29% of ad views to overall streaming content go to FAST (Free Ad-Supported Streaming TV) channels. Learn more about what this means for advertisers.

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Report
TV Makes Memories Report Cover Art

TV Makes Memories:
A Study on Brand Recall

Have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

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Report
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FreeWheel U.S. Video Marketplace Report: 1H 2022

This latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic...

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