The FreeWheel Viewer Experience Lab’s latest report dives into the impact of contextually aligning program content and ad content on the viewer’s memory for brands and offers considerations for how advertisers and publishers can capitalize on the benefits of contextual alignment.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, programmatic growth, addressability, and more.
Discover how the shift to streaming is transforming live sports viewing in FreeWheel's latest Viewer Experience Lab findings. Learn how this shift creates new opportunities for buyers and sellers, and the importance of enhancing the viewer experience, not harming, in the process.
New research from FreeWheel & NBCU defines what makes a high-quality video experience for most viewers and identifies the impact of different quality viewing experiences on brands within those environments. Find out more in the full report.
Political buyers have a condensed period to deliver their campaigns to reach valuable voters and need to make every dollar and impression count. The following guide lays out tips on how to build a winning programmatic streaming strategy for political.
The future is programmatic. Now is the time for advertisers to get more comfortable using programmatic tools to buy live TV — and for publishers to do the same in using those tools to sell it.
Ad spend for retail media in streaming is expected to double by 2027. Learn more about the current state of retail media and what is needed to further expand this medium and capabilities for advertisers looking to tap into what it can offer when it comes to streaming.
Hear from executives at FreeWheel, Comcast Advertising, Spectrum Reach, Discovery, Dentsu, and Albertsons as they share their insights on the rapid evolution of retail media, CTV, data system automation, and much more.
As advertisers consider undertaking a programmatic approach to ad buying for live, they face both challenges and opportunities. This checklist breaks down the factors advertisers need to consider to set up their live programmatic campaigns for success.
FreeWheel welcomed Estelle Zeitoun, Ad Sales Director at Warner Brothers Discovery and Fabrice Mollier, President at Canal+ Brand Solutions, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers.
Advertisers need new technologies to keep up with the rapid evolution and growing complexity of the industry. We sat down with Rich Baudo, Head of Strata Revenue, to discuss the state of the industry, advertisers’ workflow challenges, and how Strata can help.
FreeWheel’s Advisory Services team explores certain challenges impacting audience addressability, and how publishers can tap into their own first-party (1P) data to combat signal loss and strengthen their audience strategy.
This new report breaks down the what, where, and why of advertising in live events, with a focus on how advertisers and programmers should approach live event advertising on streaming. It’s only live once, so as an industry, we need to get it right.
In the latest episode of the FreeWheel Innovators series, we hear from Jackie Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales at Spectrum Reach.
By implementing the CPA bidding strategy on the Beeswax DSP, the streaming platform was able to efficiently scale its in-app display campaign and optimize ad delivery.
