Read about the latest insights, trends, and resources in TV and premium video advertising.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.
Read MoreWhy the waste and safety issues plaguing digital media don’t have to be the future of CTV.
Read MoreLearn about streaming’s role in a comprehensive video advertising strategy in a report by Comcast Advertising’s Agency Leadership Council.
Read MoreThe webinar, “The Evolving TV Landscape,” showcased data from the latest editions of Effectv’s Viewership Report (TVR) and FreeWheel’s Video Marketplace Report (VMR).
Read MoreAs voters’ options for consuming content expand, many advertisers are finding data and technology essential to reach an engaged voter audience and ensure they are seeing a candidate’s message whenever they choose to watch TV.
Read MoreThe U.S. Hispanic population is an incredibly diverse group, representing a variety of nationalities, ages, and backgrounds.
Read MoreThe inaugural episode of FreeWheel Innovators highlights BrkThru, a full-service agency. BrkThru’s founders came from the programmatic agency world and wanted to go beyond simply eliminating the typical obstacles to running campaigns.
Read MoreFor the launch of our new podcast series, MediaTalks, we invited Tim Willcox to explore the opportunities and challenges of programmatic and premium video.
Read MoreIn today’s digital and streaming worlds, there’s shifting value for live sports. Here’s what you may not know about live sports advertising, and what’s next as live sports move digital.
Read MoreFreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.
Read MoreDiversity is a fact. Equity is a right, and should be a given. Inclusion is an action. And all three are things leaders and organizations can and should foment, encourage, and support.
Read MoreCross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles.
Read MoreOTT and CTV, while related, are not the same. And if you’re planning to advertise with streaming services, you should know the difference.
Read MoreThe Culture Conversations webcast series explores the nuanced issues and opportunities affecting the marketing community. Industry thought leaders share their insights on a range of topics.
Read MoreA growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or non-binary in their gender identity...
Read MoreThe time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers than ever at home...
Read MoreIn this second episode, FreeWheel asked three questions to Béatrice Lhopitallier, Marketing & Data Director at Orange Advertising.
Read MoreIn a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
Read MoreOn May 11th, we brought together both buyers and sellers for a lively discussion about the trends and expectations for the upcoming 2021 Upfronts.
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