In both the United States (US) and Europe (EUR), multiscreen advertising continues to be the most effective way to reach audiences. The two regions have a lot in common when it comes to viewing trends.
FreeWheel has developed the State of TV Advertising Viewer Experience report, a comprehensive analysis of viewer experience today, which was created with an eye toward how our industry should define - and approach - this important issue.
As programmatic transactions for premium video continue to grow and the transaction type evolves, Free Ad-Supported Streaming Television (FAST) channels have emerged as one of the fastest-growing options for advertisers looking to reach consumers in a premium environment.
In the newest episode of FreeWheel Innovators, we hear from Nicole Alfonso, Associate Director of TV Inventory Operations at MNTN & Brendan Garrone, Vice President of Programmatic Sales & Partnerships at NBCUniversal.
The latest edition of the Video Marketplace Report, featuring US and European data, offers a comprehensive breakdown of the digital advertising landscape.
With its Performance Suite, Beeswax, FreeWheel's award-winning video buying platform, provides all the tools and features necessary for buyers to achieve performance results in streaming tailored to their unique goals.
Media industry leaders gathered at FreeWheel’s 2023 Programmatic Activation Summit to address the current state of programmatic buying for premium video.
Download our white paper, “The Future of Digital Identity,” to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.
FreeWheel collaborated with an independent media research firm, to capture marketers’ current perspectives on sustainability. Read more about the findings.
The Drum caught up with media industry leaders at CES 2023 to find out what it will take to unlock budgets and deliver results. Hear what they had to say.
Sabrina Alimi, FreeWheel's Executive Director of Advisory Services, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.
