The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the streaming landscape, targeting and viewer experiences, opportunities for programmatic in the live environment, and more.
In this episode of FreeWheel Innovators, we hear from Rick Greenberg, CEO and Kevin Cahn, Video Center of Excellence and Media Planning Lead at Kepler.
Explore the latest perspectives of Connected TV (CTV) viewers, their streaming habits, and their attitudes towards advertising-supported video on demand (AVOD).
In this episode of FreeWheel Innovators, we hear from Josh Abneri the Associate Director of Addressable Strategy at Matterkind, discuss how the agency has pioneered the concept of Conscious Marketing.
The webinar, “The Evolving TV Landscape,” showcased data from the latest editions of Effectv’s Viewership Report (TVR) and FreeWheel’s Video Marketplace Report (VMR).
As voters’ options for consuming content expand, many advertisers are finding data and technology essential to reach an engaged voter audience and ensure they are seeing a candidate’s message whenever they choose to watch TV.
The inaugural episode of FreeWheel Innovators highlights BrkThru, a full-service agency. BrkThru’s founders came from the programmatic agency world and wanted to go beyond simply eliminating the typical obstacles to running campaigns.
For the launch of our new podcast series, MediaTalks, we invited Tim Willcox to explore the opportunities and challenges of programmatic and premium video.
In today’s digital and streaming worlds, there’s shifting value for live sports. Here’s what you may not know about live sports advertising, and what’s next as live sports move digital.
This episode of FreeWheel Innovators highlights BrkThru, a full-service agency. BrkThru’s founders came from the programmatic agency world and wanted to go beyond simply eliminating the typical obstacles to running campaigns.
FreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.
