The FreeWheel Viewer Experience Lab’s latest report dives into the impact of contextually aligning program content and ad content on the viewer’s memory for brands and offers considerations for how advertisers and publishers can capitalize on the benefits of contextual alignment.
There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies that will make the most impact for their clients.
The new Comcast Advertising Report is designed to provide modern advertisers with insights, data and predictions to help them succeed in TV advertising’s complex ecosystem.
One year after Beeswax’s acquisition by FreeWheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV.
TV advertising & marketing industry experts weigh in: what does continued viewership fragmentation mean for ad agencies, publishers, & their tech partners?
In this episode of FreeWheel Innovators, we hear from Rick Greenberg, CEO and Kevin Cahn, Video Center of Excellence and Media Planning Lead at Kepler.
Explore the latest perspectives of Connected TV (CTV) viewers, their streaming habits, and their attitudes towards advertising-supported video on demand (AVOD).
In this episode of FreeWheel Innovators, we hear from Josh Abneri the Associate Director of Addressable Strategy at Matterkind, discuss how the agency has pioneered the concept of Conscious Marketing.
The webinar, “The Evolving TV Landscape,” showcased data from the latest editions of Effectv’s Viewership Report (TVR) and FreeWheel’s Video Marketplace Report (VMR).
As voters’ options for consuming content expand, many advertisers are finding data and technology essential to reach an engaged voter audience and ensure they are seeing a candidate’s message whenever they choose to watch TV.
