At the 2024 FreeWheel Programmatic Activation Summit, Beet.TV sat down with some influential media leaders working to answer that very question. In this all-new video series, hear from leaders from Paramount, Magna, The Trade Desk, NBCUniversal, and more to learn how you can get the most out of your programmatic activation, how to unlock high-impact live programming at scale, and how the industry is tackling the big questions facing this year’s upfront.
