Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift.
The third annual report analyzes data insights across Comcast Advertising, including data from Effectv, its advertising sales division, and platform insights from FreeWheel, to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
This year’s report also aims to offer advertisers a look at how a holistic approach that balances good data, good media, and good technology will be the key to driving success in 2025.
To understand what “good” looks like in the modern multiscreen TV landscape, download The 2024 Comcast Advertising report, below.
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