A Conversation with Rich Baudo, Head of Strata Revenue
Being a marketer is harder than ever. Agencies face critical challenges, including signal loss and tightening budgets that threaten performance, profitability, and growth. So, advertisers need new technologies to keep up with the rapid evolution and growing complexity of the industry.
We sat down with Rich Baudo, Head of Strata Revenue, to discuss the state of the industry, advertisers’ workflow challenges, and how Strata can help.
What are some of the key workflow challenges agencies are facing?
Agencies are struggling to keep up with the operational demands of a rapidly evolving ecosystem. In a recent survey of media buying professionals, respondents named the lack of automated workflows and the limited ability to track and optimize performance across media types as top challenges for their businesses.1 Agencies are facing fragmented workflows and limited connections in the ecosystem.
So, agencies need better workflow automations, less manual data entry, and better performance tracking. How do advertising tools enable that?
Customization and flexibility are vital to a modern media management tool. Marketing agencies need a solution that works with their existing workflows, not against them. Your tools need to prioritize efficiency and automation so that your teams can manage a growing book of businesses.
Not only do agencies need precise, customizable workflows, but they also need unified workflows that improve measurement and connections to the larger ecosystem.
With expectations higher than ever, it’s time for agencies to ask themselves if their technology is setting them up for success. Are you simply surviving to face tomorrow’s challenges anew, or are you staying ahead of the curve, ready to face tomorrow’s challenges with proactivity and agility?
Strata has solutions for workflow automation and campaign tracking to make agency marketers’ lives easier. Can you tell me more about that?
Strata’s cutting-edge digital module is our bespoke solution for media-buying professionals. It is an interconnected, interoperable tool that unlocks the ability to plan, buy, optimize, and bill media while streamlining ways to track and optimize performance across campaigns.
This digital solution delivers efficient functionality such as templatized workflows and automated campaign data ingestion, saving time so teams can focus on what’s important: enhancing campaign performance and building new client relationships.
How will this next-generation digital solution meet the evolving needs of ad agencies?
The ultimate value of your solution hinges on its ability to operate with a holistic view of your media business’ performance.
The next-generation digital module will allow you to customize things like media formats, goals, trafficking, taxes, and exchange rates without the need for constant manual development—something 62% of survey respondents indicate they highly value.1 By enabling a holistic view, it will save agencies time, energy, and precious resources that can be better spent developing the business and strengthening relationships with clients.
It’s high time media businesses have a custom, flexible, interoperable “one-stop shop” to track their finances and plan media across channels. We’re building digital solutions with this in mind.
What’s the bottom line?
Incremental solutions won’t cut it anymore. That’s why Strata is rolling out its state-of-the-art digital media module designed to empower agencies and advertisers — and position them for success in the years to come.
By embracing flexible, efficient, and interoperable technology, agencies can future-proof their operations. Reach out today to learn more about how our solutions can help your agency navigate digital transformation and achieve sustainable growth — even in an efficiency-minded, cookieless ecosystem.
Source: 1. Ad Perceptions Survey, 2023.
