MediaTalks, FreeWheel’s very own podcast series, returns with a brand new season in 2025.
Join Emmanuel Josserand, Senior Director, Agency, Brand and Industry Relations at FreeWheel, as he speaks to Senior Media Executives from both the buy and sell-side to explore the challenges and opportunities that the media industry is experiencing today.
Season 4 Episode 01, featuring President of Comcast Advertising, James Rooke, is out on all platforms now:
- “TV can win – if we make it simple.
“TV in all its forms remains the strongest medium for advertisers in terms of the engaging ad environments it enables, the brand safety and transparency it guarantees, and the performance it delivers. But, as an industry, we don’t always make it easy, and in a world where big tech is a few clicks away, that must change…
“Join me, Emmanuel Josserand, as I talk to James Rooke, President of Comcast Advertising, and discuss how moving toward simplicity can open TV to more advertisers and new opportunities.”
Connect and listen to the full discussion, as well as all previous episodes, here.
