Agencies and marketers are widely being asked to do more with less. That task is made harder by an increasingly complicated tech stack and evolving digital environment.
The key is to work smarter, not harder. And Strata recently launched the latest iteration of its digital application to enable media teams to do just that.
With Strata’s new digital solution, agencies can solve two major buckets of problems: manual data integration and fragmented reporting, and multi-team coordination.
Read on to learn how Strata can help you streamline operations and make a bigger impact for your clients with less legwork.
Manual Data Integration and Fragmented Reporting
- Working Harder: Agencies typically manage campaigns across multiple technology and programmatic platforms, each with its own reporting system. Manually aggregating and analyzing data from these disparate sources is time-consuming and prone to errors.
- Working Smarter: Technology can and should automate integration of data and centralize it in a single place. Near real-time analytics automate the data integration process, pulling information from various platforms into a centralized dashboard. This automation not only saves time but also improves data accuracy, enabling more reliable and timely reporting. Plus, near real-time analytics and custom reporting features allow for quicker insights and adjustments to campaigns, enhancing overall efficiency and performance.
- Working with Strata: Strata’s integrations with technology and programmatic platforms remove the need for media teams to pull reports from external platforms and collate within Excel to view campaign delivery and track performance. New tools allow users to link line items to external campaigns, which retrieves and displays delivery and performance data within a single unified UI. The result is near real-time delivery reporting and actionable insights that can be exported into proprietary or preferred agency BI tools of your choice.
Complexity Coordinating Across Multiple Teams
- Working Harder: Coordinating campaigns that span multiple channels and markets requires significant effort in planning, execution, and monitoring. This complexity often leads to miscommunication and missed deadlines.
- Working Smarter: Agencies need technology that delivers more collaborative workflows. Their digital management applications should enable better coordination among team members, streamline approval processes, and ensure that all aspects of a campaign are aligned and executed according to plan. These capabilities reduce the risk of miscommunication and missed deadlines.
- Working with Strata: New functionality like Strata’s Campaign Groups allows agency teams responsible for planning different media channels to collaborate on one holistic digital campaign across channels such as display, search, and social. Configurable approval gateways and user permissions ensure the right level of visibility and security is in place for agencies’ teams and their clients.
Make Digital Advertising Easier with Strata
More is expected from marketers than ever before as performance expectations continue to rise despite tightening budgets. But that doesn’t mean agency professionals need to work harder than ever before. With the right tools, they can indeed accomplish more with less. And Strata’s next-generation digital application was created for that express purpose: to streamline data integration, reporting, and workflows, helping agency teams reach their maximum efficiency.
Reach out today to learn more about how Strata can help your agency work smarter.
