Emmanuelle Godard, Director of Digital Data & Innovation at CANAL+ BRAND SOLUTIONS, explains her agency’s adoption of guaranteed programmatic advertising. Thanks to FreeWheel’s Programmatic Module, the agency not only maintains control over the value of its premium inventory while optimizing operations but also increases revenues significantly.
Beyond the daily partnership, Emmanuelle also relies on FreeWheel’s cutting-edge tech and global vision strategically — particularly in key projects such as Max’s launch in France.
