The Advertiser Inflection Point: How FreeWheel and dentsu partner up to give advertisers a whole new world of streaming TV activations
In the latest episode of the FreeWheel Innovators series, we hear from Rebekah Shalit, VP, Partnerships – Platforms Lead at dentsu, Brad Stockton, EVP, Head of Investment at dentsu X, and Akash Jairath, Global Head of Media Products at dentsu.
The three discuss how, through their partnership with FreeWheel, dentsu is upleveling unique audience targeting to produce data-driven results for global advertisers across streaming TV campaigns. Dentsu is the first agency holding company to use the FreeWheel Beeswax platform, custom bidding tools, and identity matching technologies to directly access premium ad inventory. Through these solutions, clients can activate their campaigns with the highest-fidelity audiences at scale, giving advertisers unprecedented visibility and control without cookies.
