Balancing scale, data, yield, and measurement for national advertiser activation: How Spectrum Reach became a new power player in national TV
In the latest episode of the FreeWheel Innovators series, we hear from Jackie Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales at Spectrum Reach. The two discuss how through their partnership with FreeWheel, Spectrum Reach is able to navigate – and thrive – in the increasingly fragmented multiscreen universe. A historically local business, Spectrum Reach is becoming a new power player at a national scale. FreeWheel helps pull together the entirety of premium supply to match it to the viewer, powering national advertiser activations to ensure clients get the most out of their campaigns.
