The Rise of Programmatic
Digital video advertising continues to serve as a complement to linear TV as the premium video ecosystem expands. With the emergence of newer platforms like Free Ad-Supported Streaming TV (FAST), audiences have more ways to connect with content, and as a result advertisers have more access to audiences. Over the last year, video ad views saw 81% growth and 27% of that is attributed to programmatic transactions.1
This latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic from supplemental ad approach to preferred buying strategy.
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1. Source: FreeWheel U.S. Video Marketplace Report 1H 2022. The Rise of Programmatic.
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