THE GROWTH OF
HYBRID VIDEO ON DEMAND
As premium video evolves advertisers and publishers alike have their sights set on one thing – how to deliver a classic advertising message to viewers who are increasingly streaming reliant. An interesting trend has emerged as viewers look for more value from their media habits, and that’s a willingness to view ads in exchange for lower subscription costs. A hybrid approach to streaming means more advertising opportunities.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape and current audience viewing habits, current distribution of ad views by platform, as well as updates on programmatic expansion.
Download the report for insights on advertising trends from the first half of 2023.
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