THE EXPANSION OF STREAMING
As the streaming ecosystem experiences ongoing change, publishers must adapt and create new opportunities. With streaming’s increase in live sports, subscription bundles, and use as a performance vehicle, the expanding landscape offers numerous avenues for media companies to reach viewers across devices, distribution platforms, and content types.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, programmatic growth, addressability, and more.
Download the report for insights on advertising trends from the first half of 2024.
Download Report
