FAST CHANNELS REDEFINE DISTRIBUTION
Traditional TV continues to drive audience reach but streaming platforms like free ad-supported streaming TV (FAST) are growing in popularity with viewers. In the second half of 2022, FAST channels made up 30% of total ad views in the US and 8% in Europe,1 proving that FAST and other over-the-top (OTT) services offer advertisers other vehicles to access audiences.
The latest edition of the Video Marketplace Report, featuring US and European data, offers a comprehensive breakdown of the digital video advertising landscape. While content consumption varies between the two markets, multiscreen advertising remains the most effective way to reach audiences.
Download this report for a deeper look at advertising trends to help you connect with targetable audiences.
1. FreeWheel Video Marketplace Report 2H 2022. FAST Channels Redefine Distribution.
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