REALIZING THE LIVE OPPORTUNITY
As traditional television and digital converge, major live sports and news events present a unique opportunity to reach large numbers of simultaneous, real-time viewers across premium video. Publishers can leverage a mix of transaction types to diversify monetization strategies during live programming.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.
Download the report for insights on advertising trends from the second half of 2023.
Download Report
