Our new study, Making the Ad Experience More Relevant, in partnership with MediaScience, proves unequivocally that consumers prefer ads they find relevant. By delivering more tailored ads, advertisers can help enhance the viewer’s connection to the content and ads they are watching with relevant ads, ultimately leading to better brand outcomes.
Our fourth report also aims to lay out the steps buyers and sellers need to consider when developing more relevant ad experiences for their audiences.
The Viewer Experience Lab is committed to helping the industry understand how to create a great viewing experience for audiences. Our previous reports including Designing a Better Ad Pod and Improving the Quality of Ad Experiences looked at how ad quantity and quality impact the overall ad experience for audiences across traditional TV and streaming content.
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