Measuring incrementality in digital media is difficult to do, but it is a topic that today’s marketer must be educated on in order to make effective, multi-million-dollar media decisions. Smart marketers need to ask the tough questions and understand the benefits and limitations of the available methodologies to make informed decisions about their data.
Download the “Measuring Incrementality in Digital Media” white paper to understand the causation of ads on behaviors. In this paper you’ll find insights into:
- Why incrementality measurement is difficult
- How to run test/control methodologies
- How incrementality can be measured
- How to control ad wastage
- The challenges of cross-channel incrementality
