Premium video content has emerged as a powerful and indispensable asset in today’s digital landscape, offering immense value to advertisers and consumers alike. In an era where attention spans are short and competition for viewership is intense, premium video stands out by virtue of its high production quality, engaging storytelling, brand-safe environment, and high-quality viewing experience.
As we defined in a recent report ‘What is Premium?’, the value of premium video lies in its ability to elevate brand perception, build credibility, and drive customer engagement. High-quality videos can effectively communicate a brand’s message and value, showcase products or services in the best light, and create a powerful image that resonates with target audiences.
But what does ‘high-quality’ really mean for consumers?
This new research aims to define what makes a high-quality video experience for most viewers and understand the impact of different quality viewing experiences on brands within those environments.
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