To keep up with advertising industry shifts and publishers’ evolving needs, FreeWheel reconfigured its end-to-end advertising management software platform by building SSP functionality directly into its unified ad server. As a result, FreeWheel’s Programmatic Module facilitates unified competition across direct and programmatic demand channels, while maximizing yield and maintaining seller control.
This case study dives into a specific implementation of Programmatic Module for a major US streaming service, and shows the year-over-year increases the solution brought both in impression volume and revenue.
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