FreeWheel is putting the viewer back into the viewing experience.
As TV content fragments across endpoints, the added complexity in dynamically serving ads outside of the traditional linear ad environment has made it more difficult for both brands and publishers to ensure a consistent, high-quality experience across all ad-supported TV and video platforms.
Viewer experience matters. As both advertisers and programmers focus on extracting the greatest return on investment possible from streaming audiences, the person seeing the final ad must be prioritized.
In an effort to help media companies understand this evolving trend, FreeWheel has developed the State of TV Advertising Viewer Experience report, a comprehensive analysis of viewer experience today, which was created with an eye toward how our industry should define – and approach – this important issue.
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