Following the launch of Warner Bros. Discovery’s streaming service, Max, in 25 European countries and 65 countries and territories globally, FreeWheel welcomed Estelle Zeitoun, Ad Sales Director at Warner Brothers Discovery and Fabrice Mollier, President at Canal+ Brand Solutions, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers.
Hosted by Virginie Dremeaux, the trio discuss the success stories so far, the news that Canal+ Brand Solutions will act as Max’s exclusive monetization partner in France, and how FreeWheel helped streamline the distribution of ads across the streaming service.
